Trips to innovation festivals and ecosystems offer unique learning and networking experiences. Among Oxygen's destinations are events like SXSW, Web Summit, and RISE, as well as global innovation ecosystems like Israel, Singapore, and China. Additionally, there are in-person (In Real Life - IRL) experiences for the Oxygen community, immersing them in innovation-driven environments throughout Brazil.
We are offering a program for those who want to experience this historic event with special curation. We will bring a broad and comprehensive perspective, combining the most relevant themes of the moment, prioritizing the brightest speakers, and highlighting must-have experiences. Among the names already confirmed in the lineup are Queen Latifah, Deepak Chopra, David Droga, as well as Founders, CEOs, and CMOs from companies like Liquid Death, McDonald's, Mattel, PepsiCo, Amazon, and Mondelez.
The event is one of the main occurrences in the European technology and business scene. It was born in Ireland in 2009 and moved to Lisbon in 2016. In 2018, the Portuguese government acquired the rights to host the Web Summit for ten years. The group also organizes other festivals, such as Rise (Hong Kong) and Collision (Toronto). The first edition in Latin America took place this year, with Web Summit Rio 2023. Its focus is to bring together the local innovation ecosystem: CONTENT, INVESTORS, and STARTUPS.
They provide unique opportunities for personal and professional growth and transformation. At these events, our focus is on content, which attracts a distinct audience profile to our groups. These are individuals who embrace lifelong learning as a lifestyle. They share the same curiosity and interest in new things, enjoy delving into concepts, listening to different perspectives, and connecting with the world's major issues. Despite their differences, they are united by a thirst for continuous learning.
Our work is to help our clients understand the movements that will impact markets, the behavioral changes that will shape society, and the new technologies that will reinvent entire categories. Through exclusive curation, we offer learning experiences to provoke impact, awaken curiosity, stimulate creativity, and generate business opportunities.
The coverage was supported by journalists Andrea Janér, Maria Clara Lima, and Ana Beatriz de Carvalho from Oxygen, accompanied by Wesley Gonsalves, an Economy reporter focusing on media and marketing at Estadão. Together, the reporting team worked on producing analytical content, conducting interviews with personalities from the communication world, and evaluating the awards. According to Andrea Janér, Co-founder and CEO of Oxygen, it is always a challenge to deliver specialized content, remotely and in a way that the audience truly connects. "Festivals are one of the fastest and most interesting ways to expand one's repertoire. And the Lions Festival is each year improving its content, creating a schedule with important names and themes fully connected to the zeitgeist. With this partnership, it was possible to share some of the great insights from the festival, practically in real-time, with the Brazilian creative community."
Oxygen captures the most relevant topics, organizes them by theme, packages them in interactive formats, and delivers them with enough depth for people to stay ahead of their time.
To separate the signal from the noise – and to burst the bubble of algorithms – our greatest differential is human curation. Our team dives daily into media, documentaries, podcasts, chat rooms, trend reports, and innovation festivals to create narratives and deliver, in a structured manner, a rich, broad, deep, and unbiased repertoire for our clients. Oxygen exists for you to be two steps ahead of the game. Our In Real Life experiences complement this mindset and provide our community with a sense of belonging while enriching their repertoire.
